Learn Your Way - 2021 Back to School Campaign
Following 2020, we found ourselves creating yet another remote-learning campaign in 2021. I found inspiration in Microsoft's do-it-all devices, expert support and resources, and a variety of tools and services which empower every student to thrive. In crafting messaging, the team focused on helping students develop their study styles, express their individuality, and power their passions.
Various executions of the concept, in digital.
The key to successful execution across all of Microsoft's channels is a scalable visual/editorial system and a well composed, detailed toolkit. Our team spent countless hours collaborating with brand, product teams and partners to ensure our guidance was meaningful and allowed for a range of expressions, from plug-and-play's to more complex storytelling.
Guidance, examples
Microsoft Experience Center, New York
Banners and offers on Microsoft.com
Credits:
Creative Lead: Milena Dedijer
Art Directors: Stefanie Lo, Shyla Lindsey,
Editorial Lead: Tammy Weisburger
Lead Copywriter, Andrea Ehrlich
Senior Designers: Thomas Rhee, Rachel Poulin
Animation and Design System: Anthony Tschopp
Program Manager: Tina Muzzy
Project manager: Jade Nguyen, Tony Song