top of page
Adventure Awaits - 2018 Graduation Campaign
One of my favorite projects!
We were lucky to have an old team-member and friend, Danny Schlitz illustrate this concept. We were looking for ways to bring nostalgia and feel-good moments to our customers as they wrap up the school year, high school, college or beyond. This engaging art combines modern-life scenarios and retro illustration with the adventures ahead.
​
This campaign was successful across all channels, especially in physical stores where our show-stopping video walls drew in large crowds.



Credits:
Creative Lead: Milena Dedijer
Illustrations: Danny Schlitz
Design team: Anthony Tschopp, Kelcey Hatch, Sarah Ervine
Lead Copywriter: Tammy Weisburger
Program Manager: Tina Muzzy
​
bottom of page