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Adventure Awaits - 2018 Graduation Campaign

One of my favorite projects!

 

We were lucky to have an old team-member and friend, Danny Schlitz illustrate this concept. We were looking for ways to bring nostalgia and feel-good moments to our customers as they wrap up the school year, high school, college or beyond. This engaging art combines modern-life scenarios and retro illustration with the adventures ahead.

This campaign was successful across all channels, especially in physical stores where our show-stopping video walls drew in large crowds.

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Credits:

Creative Lead: Milena Dedijer

Illustrations: Danny Schlitz 

Design team: Anthony Tschopp, Kelcey Hatch, Sarah Ervine

Lead Copywriter: Tammy Weisburger

Program Manager: Tina Muzzy

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