Ultimate Game Sale - 2021 Annual Xbox Sale
Xbox has several promo beats, yet Ultimate Game Sale is the biggest non-holiday sale of the year. Gamers await to save up to 80% on their favorite games and accessories.
The main task for the creative team was to provide a fun tablecloth for light storytelling and feature offers.
We found inspiration in vibrant orbs, digital space, and frontiers that easily adapt and come alive in animation.
UGS is smaller in scope but gave us a lot to play with. Pure fun.
Credits:
Creative Lead: Milena Dedijer
Art Directors: Stefanie Lo, Sam Streusser
Designer and Concept Artist: Michelle Hatcher
Designers: Sarah Ervine, Rachel Poulin, Joel Browne
Editorial Lead: Melanie Blume
Copywriter: Rebecca Wagner
Senior Designers: Thomas Rhee, Rachel Poulin
Animation: Jovan Nedeljkovic
Program Manager: Tina Muzzy
Project manager: Wendy Fernandez